Possum Hollow is a proud distributor of

All Natural Super Premium Dog Foods

Feel Good About What You Feed!



Premium Dog Food

FRR Co. has blended the very best ingredients, with the right amount of meat proteins, grains, vitamins and minerals together to support growth, development, and a healthy life style.  All our ingredients are human-grade!

Please note that this link will take you to the FRR website.


SAFE FOODS!  Flint River Ranch has never been recalled for any type of toxic substance.  Dog foods that are made by companies that import their grains (including rice) from overseas are at a higher risk of salmonella poisoning.  This is a serious health risk.  Many dogs have become extremely sick and some have died from this toxin.  Price is not a measure of the quality of the food inside the bag.  The picture on the bag is not a measure of the quality inside the bag.  The only measure of the quality of food you are feeding to your dog or cat is a knowledgeable examination of the ingredients list AND a thorough investigation into the sources of those ingredients.   We have done that for you with Flint River Ranch (FRR).  

HEALTHY FOODS!  Many veterinarians sell dog foods that contain ingredients that are known allergens for dogs (such as corn).  We have studied what makes a good dog food.  Then we compared many different foods for the values, harmful effects, potential allergens, prices vs. quality, and processing styles in depth.  Our top choice was then and remains Flint River Ranch.  FRR consistently comes out on top.  For more information about dog foods, scroll down to read an article by well-known herding enthusiast and attorney Lisa Davis on the topic of dog foods.

ECONOMICAL FOODS!  We at Possum Hollow own a lot of dogs.  Almost all of our dogs work (just have a couple of indoor pets).  The work that our dogs do is demanding and important.  The lives of our sheep, goats and cattle depend on the health of our guardians.  Our herding dogs must be in top condition to work in heat and for long periods of time.  We need a top quality foor but with so many dogs (usually we have around 22 dogs!) we can't afford to feed foods that are expensive.  FRR is within our budget and we know our dogs are getting the nutrition they need.  FRR costs about the same as Taste of the Wild (which we used until it was recalled) and Diamond Lamb and Rice (which we used until it was recalled, too) and Chicken Soup (which we used until it was recalled, also).   

Please read the article below to learn why we like FRR.

Ready to try some FRR?  Click the links at the top of this page for prices and order information.


This article was published in the Ranch Dog Trainer magazine, October/November 1997 issue.



By Lisa R. Davis, J.D.

Most of the information that you need to determine the quality of the food that you are feeding your dog can be found on the product package; however, even after reading the label it is not always easy to tell what you are getting. Reading and understanding the food manufacturers' list of ingredients is a vital necessity when selecting a dog food. The following basic information is provided to assist you in selecting a dog food by briefly explaining labeling and defining commonly used ingredients.

Labeling laws require manufacturers to list ingredients in descending order of weight before the food is cooked or processed. The ingredient weighing the most (prior to cooking) is listed first; the second heaviest ingredient is listed second, and so on. For example, if the first ingredient listed is corn, then there is more corn (by weight prior to cooking) in the food than anything else. However, interpreting an ingredient listing can be tricky when a particular ingredient contains mostly water which will evaporate during cooking or processing. Typically, the combination of the first 4 to 5 ingredients listed on the package will equal 75% of the food (by weight prior to cooking) and are an extremely accurate indicator of the quality of a particular food.

With an understanding of how to read an ingredients label, you can now begin to understand the actual meaning of some of the most common dog food ingredient listings, which are: Lamb/Chicken Meat; Lamb/Chicken Meal; By-Products; Digest; Grains, Vegetables, and Fillers. (Note: The topic of Vitamins and Minerals and the topic of Preservatives will be addressed in two future articles.)


What is the difference between the ingredient listing Meat and the ingredient listing Meal? The principle component of chicken meat is water. By weight, a chicken is 70-75% water. So actually, when you see "chicken" or "lamb" on the top of an ingredient list, it means the water weight in the raw (wet) meat is what qualified it to be first. After the cooking process, where up to 75% of the chicken evaporates, the actual chicken content is reduced to being the 4th or 5th ingredient in your dog's food. So for every five pounds of raw (wet) meat used in some brands of dog food, as little as one pound may end up in the finished product. This occurs because 75% of a raw (wet) chicken is water, which evaporates during the cooking process.

On the other hand, meal is fresh meat, with the water and fat already removed. It takes 5 pounds of fresh chicken meat to make 1 pound of meal. So when you see chicken meal of lamb meal listed as the first ingredient on a dog food label, the chicken or lamb is really in the bag where it counts as a superior food source for your dog.

Be suspect of the generic Meat Meal ingredient listing, as the type of meat is unidentified. This mystery meat can contain cattle, swine, sheep and/or goats. Often times when this meat meal is used in dog food, it is because it has been labeled and sold to the dog food manufacturers as inexpensive 4-D meat. In the meat packing industry, 4-D means the animal was diseased, disabled, dying, or dead upon its arrival at slaughter. In other words, it is unfit for human consumption so it is sold to dog food manufacturers and used in lower quality dog foods.


What are "by-products?" By-products are, as the name suggests, the left overs from human food production. having been condemned as unfit for human consumption, these non-rendered parts are very inexpensive. The two most common by-products use din dog food are: Chicken or poultry By-Products which are defined as a mix of chicken or poultry parts such as heads, necks, and guts that can contain bones, feathers, beaks, and feet; and Meat By-Products, which are defined as non-rendered parts OTHER THAN MEAT, derived from slaughtered animals such as lungs, spleen, kidneys and other guts.


What is poultry/chicken digest? Again as the name suggests, digest is a type of by-product. It is produced by the process of subjecting poultry or chicken parts containing animals digest to prolonged heat and moisture, or to chemical enzymes with a resultant change or decomposition of the physical or chemical nature of the parts. Basically, you starts with no nutritional value and further devalue that.


Dogs are carnivores (meat eaters) and have digestive systems designed to process MEAT proteins. They have mouths with sharp teeth designed for tearing meat and short digestive tracts ideal for digesting meat. Some grains and vegetables require flat teeth for chewing and long digestive tracts for digesting. Although grains and vegetables like corn and soy are much more difficult for carnivores to digest, they are commonly used in dog food. These ingredients are much less expensive for the food manufacturer to purchase.

A more expensive ingredient combination such as rice and wheat is easier to digest than corn or soy, thus giving your dog a more nutritious and more easily digested food. A rice and wheat combination is one of the most nutritionally balanced grain combinations and provides better nutrition than ordinary single grain foods. Be aware of the ingredient listing Brewers Rice, rather than simply Rice. When use din commercial dog food s, Brewers Rice is the dried, extracted residue of rice resulting from the manufacture of wort or beer. Likewise, when use din commercial dog foods, Corn Gluten is the dried residue of corn resulting from the manufacture of corn starch or syrup. These forms of Brewers Rice and Corn Gluten are unfit for human consumption and are purchased by dog food manufacturers as inexpensive fillers.

Your carnivore requires a diet consisting primarily of meat protein and grains to build and repair tissues and to maintain short and long term good health. Many commercial foods for carnivores contain very little if any MEAT protein and can contain fillers such as peanut hulls, rice hulls, brewers rice and corn gluten. Commonly found in dog foods in varying amounts are soybeans and corn, which are incidentally the number 1 and number 2 allergens of dogs.

Check the first 4 to 5 ingredients on your dog's food label, and determine whether or not your dog's diet is digestible meat proteins, or if it contains primarily non-digestible grains, vegetables and by-products. Being armed with valid information will enable dog owners to look past fancy packaging and advertising and get to the real issue, i.e., what is the nutritional value of the food actually inside the bag. If you do not understand information contained on the food label, call the manufacturer and consult your veterinarian. ASK QUESTIONS!



Does your dog have a susceptibility to hip dysplasia? Are you worried that your large breed dog will have hip dysplasia even though his/her sire and dam are not affected? You can do something to help alleviate some of those worries. Your dog's diet, especially as a puppy, can make a big difference in the chance of them having hip problems later in life. Below is a list of informative quotes from the ABCA about Hip Dysplasia and its relationship to diet and exercise. Please read them and then check your own dog food brand and exercise program.

American Border Collie Association, Inc. (Fall 2000 Newsletter)

"When a badly formed joint starts to degenerate after a period of time ranging from a few months to many years, the dog has the disease called Canine Hip Dysplasia [CHD].  Is CHD inherited or environmental? In a word, "Yes." There is an inherited component because the shape of the hip joint, the quality of the cartilage, the potential muscle mass, and connecting ligament is as much a product of the dog's genes as is the shape of its skull.  There is also an environmental component in which CHD can be aggravated or suppressed.  There is not one "hip gene."  The complex hip joint is determined by many genes (polygenic), half from the dam and half from the sire.  However, the many genes involved combine in random ways and two dogs with good hip formation can produce a puppy with terrible hips.  The ABCA encourages breeders to examine the hip scores in as many relations in the breeding pair's family as possible and it encourages puppy buyers to ask about this information.  Does this let the buyer off the hook? Not Really.  As some buyers of puppies from working backgrounds seem to expect a guarantee that the dog will have no genetic problems, it is certainly something to be discussed before the puppy departs for its new home.   Now the puppy is home with the new owner where the environmental part of hip development continues.  Studies have shown that puppies which are grown slowly and kept from rough physical activity have improved chances of normal hip development in borderline cases. This is because puppies which are kept lean and given good quality, lower protein adult dog food experience a more appropriate growth rate of their bones, ligaments and cartilage.  The types of activities puppies engage in also contribute to its hip development.  During the first year or two it is recommended that rough play, excessive jumping, quick stops and turns, exercise on hard surfaces, and romping with bigger dogs be limited, as wear and tear like this may cause injury and remodeling of hip joints."

ALL NATURAL, MADE OF HIGHEST QUALITY INGREDIENTS!  Flint River Ranch (FRR) is made of all natural ingredients that have been determined to be highly digestible and of the greatest nutritive value.  For example, the most popular FRR Puppy/Adult Formula lists it top four ingredients as Chicken Meal, Whole Wheat Flour, Ground Rice and Lamb Meat.  It is also supplemented with twenty-four vitamins and minerals as well as perfectly balanced calcium contents to ensure strong bones.  It contains no harmful preservatives like Ethoxyquin, BHA, BHT or by-products, cheap fillers, artificial colors or artificial flavors.  The content of FRR is so digestible that your dog's system will make use of the food it eats and you actually end up feeding about 25% less! 

All Flint River Foods are formulated to not just meet but to exceed the AAFCO nutrient profiles.  FRR uses only the highest quality ingredients.  The rice is a combination of white (for digestibility) and brown rice (for nutritional value).  The wheat is whole wheat including flour, course-ground and wheat berry.  Corn is not easily digestible for dogs so it is not used in FRR dog foods; however, corn is included in the cat foods since the feline digestive systems digest corn more easily and corn provides important diet benefits. All of the FRR grains are purchased from major commercial suppliers like General Mills -- fully tested and retested when received.  FRR uses only human quality chicken that is hormone free, range fed lamb (no hormones, etc.), and menhaden fish which is optimal for providing many proteins and essential fatty acids.   FRR minerals are chelated which means they are easier to absorb into the system.  

Example of VITAMIN/MINERAL assay for Puppy/Adult Kibble:

Vitamin A 11,600 IU Vitamin D 1,060 IU
Vitamin E 120 IU Vitamin C 40.0 mg
Thiamin (B1) 9.1 mg Riboflavin (B2) 1.6 mg
Pantothenic Acid 44.0 mg Niacin 65.0 mg
Pyridoxine 9.6 mg Folic Acid 1.6 mg
Biotin 1.30 mg Vitamin B12 0.30 mg
Calcium 1.50% Phosphorus 1.00%
Potassium 0.50% Sodium 0.38%
Chloride 0.33% Magnesium 0.10%
Iron 208.0 mg Copper 12.0 mg
Manganese 54.0 mg Zinc 125.0 mg
Iodine 3.0 mg Selenium 0.26 mg
DELIVERED TO YOUR DOOR!  No matter where you live in the USA, FRR is shipped directly to your home via UPS.  Strategically located distribution points ensure that your order will take only 5 working days to reach you.  You can even set up an AUTO-SHIP account in which you determine how much and how often your orders are shipped. 
100% SATISFACTION GUARANTEED!  If any FRR product fails to meet your expectations for any reason, it can be returned within 30 days of invoice date by prepaid shipping for replacement, refund or credit.